Who we are

Welcome to The Front Row!

Welcome to The Front Row, my online women's clothing store based right here in Perth, Australia. This boutique is my passion project, and I'm thrilled to be running it entirely on my own!

The name, The Front Row, reflects my love for the excitement of fashion. I want to offer you a firsthand experience of the latest trends and styles, making you feel like you've got the best seat in the house!

After dedicating eight years to working in fashion retail, my genuine love for this industry and a desire to create something truly my own finally brought The Front Row to life. This journey is fueled by my passion for stylish and affordable clothing.

I stock a range of women’s clothing and accessories, focusing on blending contemporary trends with timeless elegance. Each item is chosen with love and meticulous attention to detail, ensuring you feel special and confident.

Currently, I operate The Front Row exclusively online, with big dreams of opening a physical store in the future. Thank you for being part of my journey and for directly supporting my small, independent business!

Georgi
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